About me

For the past 10+ years I've combined design thinking with commercial strategy, driving measurable business results across ecommerce, marketplaces, and multichannel strategies. I lead strategic engagements for 200+ brands across LATAM, the USA, and Europe — helping the practice grow 77% YoY (2023) and 52% YoY (2024), while consistently delivering 3x–5x ROAS for retail, beauty, health, and B2B clients.

I specialize in designing and executing end-to-end digital strategies that integrate SEO, SEM, performance marketing, analytics, and UX optimization to increase online revenue and profitability. My approach combines strategic vision with hands-on execution — overseeing six-figure ad budgets, managing cross-functional teams, and translating data into commercial decisions that drive measurable growth.

With a proven track record of launching ecommerce operations across Shopify, MercadoLibre, Amazon, and other platforms in 15+ countries, and achieving up to $9 ROI per dollar spent, I bring the operational depth and strategic leadership to scale growth in complex, multinational environments.

You may not know me yet, but you'll probably recognize some of the brands I've helped grow: